content marketing

I deliver dynamic copy and can help to ensure you get the best value from it across all your platforms, whether that is your website, blog, e-newsletter, in-house publication, an e-book, or your social media campaign. These services can be accessed individually or for maximum impact, we can work together to create an integrated content marketing campaign to get your company noticed. With extensive publishing experience, I can walk you through the process from concept, creation and design through to the implementation and delivery of printed or online material to your clients.

My diverse service offering includes :

  • print and e-newsletters
  • blogs
  • e-books
  • in-house publications as a contributor or editor/writer handling the process from concept to completion
  • website copy
  • social media management
  • direct marketing/communications
  • press releases
  • staff profiles
  • brochures
  • funding applications
  • award nominations
  • business proposals
  • submissions
  • posters
  • advertising material and campaign management
  • event management

In addition I am happy to project manage media bookings and print processes.

See some WORK SAMPLES here.


I’m the current editor/writer of Regulus, a thrice-yearly magazine for St Andrew’s College, a prestigious private co-educational school in Christchurch. In this role I manage the entire production process from concept to completion – working with the Rector to create a content plan, writing almost every story, choosing imagery and leading photo shoots. I also liaise with the design agency throughout the design process and manage the proofing and editing process.  My editing and sub-editing experience extends to three other niche lifestyle/business publications in addition to Sports Focus, my own sports newspaper, which was distributed monthly to 17,000 homes in North Canterbury during 1999 and 2000.

Screenshot 2017-07-04 09.55.21Screenshot 2017-01-27 13.10.08

design, advertising, promotional material 

In the design realm I team up with talented graphic designer Laura Cropper to create a range of promotional material including advertisements, brochures, signage, and corporate profiles . I’m happy to manage advertising campaigns and placement on my clients’ behalf.

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Lovebite advertisement North Canterbury Sport & Recreation Trust Trainer Profile Part of a double page spread for Christchurch International Airport

freelance articles 

I pride myself on providing editors with clear, concise and creative copy well within deadline.

Most of my newspaper and magazine work is commissioned but when time allows I enjoy pitching story ideas to editors.  I can write on any subject but have a particular interest in feature profiles, history, health, food, lifestyle, children, sports, arts, building and construction, architecture, the home,  business, rural, and travel stories. I can provide professional images to accompany my stories as required using a Canon G10 camera.

My feature articles have appeared in many New Zealand publications including Next, Sunday Star Times, NZ Herald, New Zealand Woman’s Weekly, New Idea, Avenues, Her, Pink, Urbis, MOB,  Horse & Pony,  The Press, Countrywide, Business South, Business Rural, Mining New Zealand and Otago Daily Times to name a few. I am also a regular contributor to my clients’ in-house magazines, such as CablePrice’s Track & Wheel and Ideal Electrical Supplies’ Livewire.

Please visit here to review a selection of my work – raw copy story samples (as forwarded to the editor).


My latest book, Never Forget, which tells six unforgettable World War II stories, is launching in July 2018.

In 2007 I was the ghostwriter of fashion designer/publisher/entrepreneur Annah Stretton’s biography From Rag Trade to Mag Trade.
My second book was published in 2010 – the memoir of a British Child Migrant, called The Long Way Home.  In 2012 I wrote a 50 year history of the Woodend Volunteer Fire Brigade called When the Doors Go Up .

In addition to researching and writing these books I managed the design and printing process for both The Long Way Home, and When the Doors Go Up.



Contact Jo
Tel: +64 3 313 0466
Mob: +64 21 718 035