Featured Stories

writer, content marketing, editor, author 

The catchphrase ‘content is king’ has never been more relevant in a market that is saturated with information. Creative and compelling storytelling is the key to ensure your business stands out from the crowd. That’s where I can help.

As a Content Queen, I deliver dynamic copy and can ensure you get the best value from it across all your platforms, whether that is your website, blog, e-newsletter, in-house publication, e-book, or a social media campaign. These services can be accessed individually or for maximum impact, we can work together to create an integrated content marketing campaign to get your company noticed. With a background in journalism and extensive experience as a publisher and editor, I can walk you through the process from concept, creation and design  to the implementation and delivery of your printed or online material.

I have worked with many institutions, commercial and corporate clients from Christchurch and throughout New Zealand since becoming a full time freelance specialist in 2000 and continue to work with a wide range of clients, some with a nationwide and international reach.


My current clients include:



Featured projects:

During my long career I have interviewed everyone from celebrities, politicians and sports stars to businesses owners across almost every sector imaginable. I am comfortable talking to anyone and writing about pretty much anything!

I am widely published in national and local newspapers and magazines and continue to write regular articles for a handful of  nationwide trade magazines such as Track & Wheel and Livewire.

My background in print and publishing goes back to the late 1980s, when I started as a junior sports reporter. Since then I have written literally thousands of stories, with my news and feature articles appearing in many national and niche publications including Next, NZ Woman’s Weekly, New Idea, NZ Herald, The Press, Otago Daily Times, Avenues, NZ Horse & Pony, NZ Dairy, Business South, Mining NZ, Pink and Her to name a few.

Writing non-fiction books is another passion. I’m currently working on my fourth book, a collection of stories about the impact of the Second World War on six Kiwis.

But enough about me. If you have a good story that needs to be told, why not get in touch?

For more work samples read here


Featured book project – The Long Way Home


My second book, The Long Way Home tells the inspiring and heartwarming true story of Ronnie Sabin, who in 1950 with his brothers Eddie and Joey was plucked from the slums of Newcastle, United Kingdom and sent to Fairbridge Farm School Molong, in NSW Australia as a child migrant.The book highlights the positive impact that Fairbridge had on Ronnie’s life and features contributions from several others who like Ronnie, were proud to call Fairbridge home. Read more here

Learn about my other
non-fiction books


Become Jo’s friend on Facebook Follow Jo on Twitter – kiwiwriter67    Find Jo on LinkedIn jo bailey, tel +64 3 313 0466 mob + 64 21 718 035, email jo@jobailey.com